The Nissan brand recently shocked its fans with an all-new design of the flagship Maxima sedan, which was shown off last month at the New York Auto Show. While the reaction was somewhat mixed, most Nissan fans—including us here at Cronic Nissan—love the bold new direction. And we have even more exciting news now—the Maxima recently started production at the Tennessee plant in Smyrna.
Nissan is obviously excited about the new Maxima, and so is the state of Tennessee. The governor was even on hand for a ceremony celebrating the start of production for the new Nissan Maxima.
“With today’s launch, Nissan and Tennessee begin another chapter in their long and successful partnership defined by high-quality vehicles and the innovation of its workforce,” Governor Bill Haslam said at the ceremony. “We want to thank Nissan for continuing to invest here, helping build Tennessee’s reputation as a leading automotive manufacturing state.”
The new Maxima will hit the market this summer. It will come in five different trim levels, all of which feature that sporty and aggressive new design. It also includes Drive Assist Display, optional heated/cooled seats, a Bose audio system, and even a 3.5-liter engine good for 300 horsepower. Come see us here at Cronic Nissan to learn more about the new Maxima and prepare for its arrival this summer!
Nissan finally revealed the 2016 Maxima model at the New York International Auto Show earlier this month, in the midst of a sea of product launches and major debuts from auto companies all over the world.
The 2016 Maxima has been seriously upgraded on the outside, with a new stylized design that makes the car look sleeker and more aerodynamic. Creased side panels add to a racecar tone that catches the eye.
At the top of the large sedan market, the 2016 Maxima faces some challenges, as U.S. buyers continue to opt for crossovers and smaller SUV’s. However, thanks to the tech upgrades as well as cosmetic changes, Nissan has faith in their new Maxima to turn that around.
Concerning the 2016 Maxima, Nissan CEO Carlos Ghosn said “(it) will build on the success that Nissan has achieved in North America. We are expecting it to do great things for us.”
Check out a gallery here, and let us know what you think of the 2016 Nissan Maxima reveal in the comments.
Nissan slated their taxi of the future, the NV200, as the “taxi of tomorrow;” the manufacturer plans the new vehicle to become the predominant mode of public transportation in New York City. While some red tape has held up the process of making the NV200 the “official” public transport vehicle in the Big Apple, the taxi continues to rack up rave reviews for its comfort and advanced technological features. Building on this early positive buzz, Nissan hopes to galvanize the people of NYC with their new #HailYes marketing campaign: it’s an interactive, multimedia platform campaign that hopes to galvanize customers to give the NV200 a #HailYes of support.
The campaign will include online advertising, billboards, TaxiTV—video messages played to taxi passengers—and customers can show their engagement and excitement about the NV200 by giving a #HailYes shoutout on either Facebook or Twitter. The campaign highlights the NV200’s many impressive features, such as skylights that allow awesome views of the NYC skyline, USB chargers, and increased space for both passengers and cargo.
Nissan’s Jon Brancheau, vice president of marketing in North America, expounded on the goals of the campaign. “Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Brancheau. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”
Here at Cronic Nissan, we might be a long way from the Empire State, but we still want to know: Does the NV200 get your #HailYes? Drop by and let us know!