Tag Archives: Bunz

Finding Inspiration in Unorthodox Ways: Bunz the Nissan Rabbit

The new Nissan Altima was inspired — at least partly — by Bunz the Nissan rabbit.

You read that correctly. The Nissan design team has years of experience, some of the latest equipment on the market, and a staff of prodigies to help come up with styling and features to wow drivers. However, the team also has an adorable rabbit named Bunz that meanders around the office.

According to The News Wheel, the California branch of the Nissan design office frequently takes a break from the highly competitive world that is the auto industry to find comfort in their furry friend. Bunz, a four-year-old dwarf Lionhead rabbit, is primarily housed by team member Jacqueline Reeve, though the bunny is considered an essential member of the team by most of the crew.

“Designing cars is a serious and competitive business,” said Taro Ueda, vice president, Nissan Design America. “Designers thrive in unique, fast-paced and creatively demanding environments, but it’s important to have an open mind and outside inspiration, even if sparked by a bunny visiting the office.”

Frequently referred to as Nissan Design America’s “Ambassador of Hoppy-ness,” Bunz the Nissan rabbit looks like a ball of fuzz with a pink bow on top. While not a conventional asset among design teams, a rabbit like Bunz helps designers to clear their heads and step outside the box on occasion.

Bunz the Nissan Rabbit - 2018 Nissan Altima