Nissan created an all-new redesigned version of the 2014 Nissan Rogue. This month, the automaker began marketing the new SUV, via a couple of astounding television commercials that showcase the car’s improved “energy and boldness.” The two spots—Pick Up and Commute—were directed by F. Gary Gray, a feature film director famous for action flicks like The Italian Job. Now, he’s brought his signature mix of exuberance action and sexy style to bear for the Nissan Rogue.
Both commercials also feature the music of M.I.A., specifically the track “Y.A.L.A” from her new album Matanji. “Through using a great feature film director and a brand-new exciting track hot off M.I.A’s album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience,” said Rob Schwartz, global creative president, TBWA\Worldwide, New York. So far, that story includes a fast-paced zip around an urban area in Pick Up and a high-flying action sequence—including the sight of the Rogue leaping onto the top of a moving train—in Commute.
The implication is obvious: there’s really nothing that the 2014 Nissan Rogue is incapable of. Come in to Cronic Nissan today and experience the thrill of driving the new Rogue—a thrill captured so elegantly and excitingly in Gray’s new commercials.
Nissan knows that it can be quite a battle out there on the roads—and so they’ve created the 2014 Armada for you. The impressively-scaled full-size SUV will help you sail over even the roughest roads, with you navigating smoothly yet capably from the yacht-quality convenience of the cabin. For the 2014 Armada, Nissan specifically created the most powerful and comfortable SUV you could care to captain.
Your steering wheel is your rudder to a 5.6L V8 engine that provides you with 317 horsepower and 385 lb-ft of torque. That hefty engine is housed inside an aggressive and angular frame, and inside that frame you’ll find an unbelievably spacious cabin with optional heated leather seats and room to comfortably fit 8 people. And with 4-wheel independent suspension, no matter how crazy the world gets outside, inside the Armada, you’ll never feel the boat get rocked.
That’s not just empty space inside the Armada, either. It’s full of advanced technology, like a Bluetooth Hands Free Phone System and a 7 inch color monitor that displays your Vehicle Information System.
The Armada also comes with MP3/WMA playback capability and USB connectivity. So come down to Cronic Nissan, get set up in your own 2014 Armada, hook your iPod up to that USB port—and it’s “Anchors Aweigh” for you!
Nissan slated their taxi of the future, the NV200, as the “taxi of tomorrow;” the manufacturer plans the new vehicle to become the predominant mode of public transportation in New York City. While some red tape has held up the process of making the NV200 the “official” public transport vehicle in the Big Apple, the taxi continues to rack up rave reviews for its comfort and advanced technological features. Building on this early positive buzz, Nissan hopes to galvanize the people of NYC with their new #HailYes marketing campaign: it’s an interactive, multimedia platform campaign that hopes to galvanize customers to give the NV200 a #HailYes of support.
The campaign will include online advertising, billboards, TaxiTV—video messages played to taxi passengers—and customers can show their engagement and excitement about the NV200 by giving a #HailYes shoutout on either Facebook or Twitter. The campaign highlights the NV200’s many impressive features, such as skylights that allow awesome views of the NYC skyline, USB chargers, and increased space for both passengers and cargo.
Nissan’s Jon Brancheau, vice president of marketing in North America, expounded on the goals of the campaign. “Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Brancheau. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”
Here at Cronic Nissan, we might be a long way from the Empire State, but we still want to know: Does the NV200 get your #HailYes? Drop by and let us know!
Nissan will remember November 2013 with fondness and nostalgia as it was the greatest November in Nissan U.S. sales history. Nissan sold a total of 106,528 units in the month, a 10.7 percent increase from 2012. Both the Nissan Division and the Infiniti brand set November records in the overall record-breaking month as well. With two months still to go in the calendar year, Nissan has already sold more vehicles than the company moved all of last year.
Fred Diaz, Nissan U.S.A’s divisional vice president for Sales and Marketing and Service and Parts, celebrated the company’s excellent month. “Consumers strong demand for Nissan products continued last month, culminating in a very good Black Friday weekend and driving our sales performance to an all-time record November,” Diaz stated. “Nissan has achieved record sales in eight out of 11 months in 2013 and with more than 1 million units sold, we have already outsold of 2012.”
Sales of specific Nissan vehicles such as the Altima, LEAF, Sentra, and Frontier all made big contributions to the record-breaking month. Come in to Cronic Nissan today—we have all of those vehicles and more in our current inventory just waiting for you to test drive.