Nissan has brought Star Wars to the 2017 Chicago Auto Show with a display celebrating the Nissan Rogue: Rogue One Star Wars Edition and the Rogue One: A Star Wars Story film released late last year.
The Nissan display at the Chicago Auto Show will feature the Rogue One Edition, as well as other Star Wars-inspired Rogues and even replicas of spaceships featured in the film as well as other interactive displays.
Nissan North America vice president of Marketing Communications and Media said that the Rogue One Edition has tripled online searches for the Rogue and made the Rogue Nissan’s best-selling vehicle. Nissan hopes to continue this trend with its Rogue-focused Star Wars display at the Chicago Auto Show.
The Stormtrooper-like Rogue One Edition was featured at CAS as well as one modeled after the X-wing, which will have movie-inspired thrusters, blasters, an astromech droid, and Rebel logo projectors in the side mirrors.
Nissan had a variety of interactive displays and activities for consumers to check out, including scale models of several Rogue One ships including the X-wing, the Y-wing, and the TIE Striker, as well as a Digital Mirror Experience where consumers can be turned into Stormtroopers or robots. There were also special appearances by live Stormtroopers on the weekends. Hanging above it all was an enormous 17-foot Death Star hanging over the Nissan display.
Look online to see fun photos of the Nissan display at the Chicago Auto Show!
Fuel economy is always an important concern for drivers, but it’s an even bigger one during the winter, when cold, wet weather makes our cars use more gas. So, what can we do to improve fuel efficiency, especially in winter? Here are some easy tips to integrate into your routine.
One thing that makes your fuel efficiency worse is low tire pressure, which is extremely common in winter. Cold weather reduces the amount of air in your tires, which also reduces your car’s traction and makes your engine work harder to pull your car forward. Regularly checking and refilling your tires will have a big effect on fuel economy.
Another problem caused by cold weather is a cold engine. The colder your engine, the longer it takes to heat up and the more energy it uses. Combat this by cutting out the “warming up” period—your car doesn’t need to be warmed up, and it actually gets warm much faster when driving, so leaving it to idle for 20 minutes in the morning just wastes gas.
In general, you can improve your fuel economy just by slowing down a little and only braking when you have to. Give yourself more room to coast for a while before you stop, leave more distance between yourself and the cars in front of you so you never have to hit the brakes too hard, and let yourself slow down going uphill and coast downhill.
Plan your drive ahead of time. In winter, if you have to run a bunch of errands at once, go to the furthest one away first so your car can heat up during the drive and won’t cool down much the rest of the way, reducing engine load. Avoid roads with lots of stoplights, and avoid rush hour. All of these tips, plus a well-maintained vehicle, will save you tons of money on gas.
Visiting the Arts et Métiers ParisTech, Carlos Ghosn recently spoke with graduate students about the future of the industry. ParisTech is a leading engineering and research graduate school often considered a member of the French ivy league. Ghosn, CEO of Nissan-Renault, studied for years in Paris, so he decided to come back and have a lively discussion with students, by facilitating a Nissan ParisTech visit.
According to Nissan, the Nissan-Mitsubishi partnership was one of the major topics of the Nissan PartisTech visit. Ghosn, who is now a chair member for Mitsubishi, explained that Nissan-Renault and Mitsubishi have worked together for years, yet these were mostly in one-off deals. Now, the two can partner to develop new technologies, forming a massive research team.
“There are two reasons why we decided to take 34% of Mitsubishi,” said Ghosn, “first, for a strategic reason, and then for a financial reason…It is an industry of scale, which is to say that an automaker that is bigger than another automaker has an advantage.”
Students also asked the Nissan-Renault CEO about the surge of autonomous vehicle technologies. Nissan hopes to complete the second stage of its self-driving technologies by 2018, releasing fully-autonomous vehicles by 2020. Though a long way off, this could redefine the entire industry.
This visit is just one of the many ways Nissan is trying to get students more excited about the auto industry, paving the way for future industry leaders.
When it comes to going green, there are two major factors consumers consider—price tag and battery range. Because of this, Nissan has decided to increase the range of its base trim level, making the Leaf more environmentally friendly than ever before.
This base Nissan Leaf battery upgrade provides the Leaf S with a larger 30 kWh unit, which is usually seen in the SV and SL models. The larger battery replaces the old S trim level’s 24 kWh unit. With its beefier power, the 30-kWh battery helps increase the EPA-estimated maximum range from 84 miles to a much more impressive 107 miles. This means you don’t have to worry as much about getting a good charge on your daily commute.
While this boost in range is significant and impressive, it does have one minor side effect—the cost has also increased, too. Before, this electric vehicle’s starting price was around $29,000, but it is now at $32,450. While this might seem like a major increase, the Nissan Leaf is still one of the most affordable electric vehicles in the market.
If you’re interested in getting your hands on a cheaper 24-kWh Nissan Leaf, never fear—there are still plenty hanging around dealership lots.
This summer has already been pretty hot and humid, and it’s only going to get hotter! With the dog days of summer headed our way in August, we could really use a nice, refreshing drink. No drink is better during the summer than lemonade! Try mixing up your summer drink flavors with these 4 varieties of lemonade.
Perhaps the most famous spin on lemonade is the Strawberry lemonade. Often referred to as pink lemonade, this variety is often more popular than even the classic lemonade.
For another type of berry added to your summer drink, try and sample raspberry lemonade. However, unlike the sweet strawberry lemonade, this flavor pairs the sour lemon flavor with the tart flavor of raspberries.
For a splash of the South added in your glass of lemonade, try a Peach Lemonade. It’s a sweet way to try and beat the heat outside.
Lemonade Ice Tea
Ice tea may be the only other drink that is as iconic during the summer as lemonade is. So it only makes sense to combine the two drinks for a refreshing beverage.
When it comes to lemonade, it’s OK to drink and drive, just don’t spill!
Have you ever wondered if there’s a better way to drive to Thanksgiving dinner at a relative’s place with all those hot foods in the backseat? We’ve come up with some tricks for safely transporting holiday food to make your drive as easy and stress-free as possible.
Different dishes require different methods. A great way to transport casseroles, if you have the room in your car, is to put them inside a short, wide laundry basket on top of some towels to keep it from sliding around. While you’re at it, invest in a travel casserole dish.
Heavy things like dishes filled with food and especially slow cookers need to be strapped down in the car or in your cargo area, since in the event of a crash they can do serious damage to you and your passengers.
Pies are a popular holiday dish, and they’re easily transported when you flip a metal pie tin over and use it as a lid for your pie. And if you can put things in aluminum or wrap them in plastic wrap, do it! Reduce your risk of projectiles in the event of a crash.
In a list of Leading Auto Industry Women released in Automotive News magazine in early November, three Nissan executives were recognized for their achievements in the auto industry. Rebecca Barker Vest, Diane Allen, and Sonia Rief were honored at the gala celebration held for the publication of the magazine, which was held at the Max M. and Marjorie S. Fisher Music Center in Detroit.
The list is released once every five years and has existed since the year 2000. Nissan executives express delight at the inclusion of its exceptional employees and at the notion that more and more women are entering STEM careers and earning upper-level positions than ever before.
Rebecca Barker Vest is the vice president of Purchasing for Nissan North America, a position which holds a great number of responsibilities including overseeing all of Nissan’s North American purchases. Diane Allen, gracing the Leading Women list for a fourth time this year, is a senior design manager at Nissan Design America. Sonia Rief is the director of Vehicle Program Management and a chief engineer for the company.
Congratulations to the amazing women who made the list!
Yutaka Katayama, the so-called “father of the Z,” passed away on Thursday, February 19th from heart failure, his son told USA Today. The legendary Yutaka Katayama was previously the president of Nissan’s U.S. operations, and built the Z brand into the impressive global brand it is today.
In the 1970s, Katayama introduced the Datsun Z, an affordable, well-built sports car at a time when Japanese-built products were associated with poor quality. The Z became an international success in no time, earning the respect of car enthusiasts worldwide. Katayama retired from his role as president of U.S. operations in 1977.
The Z was discontinued in 1996, and saw an incredibly successful comeback in 2002. The 2002 Z featured a refreshed design, an improved, powerful 3.5-liter VQ35DE DOHC V6 engine, and, in true Z fashion, an affordable price tag. Today, the Z brand continues to evolve and progress while maintaining the character of the car Katayama first introduced over 30 years ago.
“A car is a horse. I want to drive a thoroughbred that’s in tune with my heartbeat, but not something that’s too dressed up for someone like me,” Mr. Katayama told the Associated Press in a 2002 interview regarding the Z’s comeback.
Yutaka Katayama was a giant in the car industry. His spirit will undoubtedly live on through his legendary Z for generations to come.
Stop by Cronic Nissan today to learn more about the 2015 Nissan 370Z!
If you’ve ever wondered what it takes to be a professional racecar driver, then be sure to catch Nissan’s GT Academy Season 4. In this show, Nissan takes 12 of the best virtual racers in North America and puts them through a rigorous week of testing their skills, both on the track and off. The contestants have to show off their individual skills along with how well they work together as a team.
The show has already aired its first few episodes, but don’t worry if you’re just now starting. You can catch all the action on Nissan’s YouTube page, and you don’t have to sit through commercial breaks.
This show proves that racecar drivers really are athletes (previous winner, Wolfgang Reip, pictured above). The contestants have to go through a serious of physical challenges that would make most of us pass out and give up, including an intense quadrathalon in episode 1 and a mud run in episode 3.
In each episode, one to two contestants are eliminated. The one-hour season finale will air on December 19 at 11:30 PM EST on Spike TV, and during it, the next GT Academy champion will be crowned.
For three years, Motor Trend has been running what they claim to be the “World’s Greatest Drag Race,” where it pits up to a dozen prestigious performance cars against each other over a quarter mile. This event regularly features some of the best from Ferrari, Porsche, Ford, and Nissan.
The last three races have seen the Nissan GT-R dominate in all but one, even earning itself the nickname of “Godzilla” among the guys at Motor Trend. It won the first race comfortably, trailed just slightly behind the much more expensive Lamborghini Aventador and McLaren MP4-12C in the second, and got back on top in the third.
For its fourth edition, the World’s Greatest Drag Race features the likes of the BMW i8, the Chevrolet Camaro Z/28, the Porsche 911 Turbo S, and the Jaguar F-Type R Coupe. Are you as curious as we are at Cronic Nissan to find out the results? Then check out this video!