Category Archives: Marketing

Nissan Keep Summer Rolling Service Sweepstakes are Underway

The 8th Annual Nissan Keep Summer Rolling Service Sweepstakes® is underway, and you can get in on the action here at Cronic Nissan. By participating, you’ll have the opportunity to win one of any number of fantastic prizes, up to and including a 2016 Nissan Rogue, 370Z Coupe, or Maxima.

To play, visit https://keepsummerrolling.nissanusa.com and enter your 17-digit VIN. Once you’ve completed the form that follows, you’ll be entered into the grand-prize sweepstakes for the chance to win one of the three new cars. You’ll also be entered into a daily drawing where you can win a Security+Plus® Prepaid Maintenance Plan, which you can cash in for use at our dealership.

To help encourage social involvement, Nissan is offering up additional prizes to those willing to spread the word on Facebook, Twitter, and Instagram. By liking and following Nissan USA’s Facebook page, you’ll have the chance to caption photos and win a $100 gift card. By using the hashtag #NissanSummerContest, you can win one of several $25 gift cards being offered up daily.

The contest ends on September 30th, so act fast to increase your odds of winning!
Schedule your service here at Cronic Nissan today so that you can keep your summer rolling all throughout August.

Nissan, NBC and Adam Levine Sponsor Red Thumb Day

Are you ready for a shocking statistic? Cell phones are involved in 1.6 million auto crashes each year, according to the US Department of Transportation. These accidents result annually in half a million injuries and 6,000 deaths. To help reduce these troubling numbers, Nissan, NBC, and Adam Levine partnered to launch Red Thumb Day, which encouraged drivers to put red on their thumbs while driving as a reminder not to text while driving.

On the December 15th broadcast of NBC’s The Voice, Levine declared the next 24-hours to be “Red Thumb Day,” to raise awareness of the important issue. Nissan, which sponsors The Voice, joined in by promoting the hashtag #RedThumb on its social media platforms.

“Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive,” said Jeremy Tucker, vice president of marketing for Nissan North America.

Here at Cronic Nissan, we’d like to join Nissan, Adam Levine, and NBC in reminding you that when you’re driving, no text is worth the risk.

Keep Summer Rolling Service Sweepstakes® Makes Car Maintenance Fun

Keep Summer Rolling Service Sweepstakes

Getting ready for an end of summer road trip? Before you go, don’t forget to make sure your vehicle is as ready for the trip as you are. Though bringing your car to Cronic Nissan may not be your favorite summer activity (though we don’t know why it wouldn’t be. . .), Nissan has found a way to sweeten the task with its 7th annual Keep Summer Rolling Service Sweepstakes®.

When you stop by Cronic Nissan, you can pick up one of our sweepstakes fliers, which has a PIN, or you can use your vehicle’s VIN. Either way, you’ll need one of those numbers to register your vehicle online.

You can win one of the instant prizes or you’ll be entered to win the Grand Prize – a new Nissan Altima, Rogue, or 370Z.

The sweepstakes will be open from now until Sept. 30. So be sure to keep up with your vehicle’s regular maintenance needs and register your vehicle before the deadline. Let’s keep summer rolling!

2014 Nissan Rogue Leaps into Action in New Marketing Campaign

2014 Nissan Rogue - Pick Up and Commute
2014 Nissan Rogue – Pick Up and Commute

Nissan created an all-new redesigned version of the 2014 Nissan Rogue. This month, the automaker began marketing the new SUV, via a couple of astounding television commercials that showcase the car’s improved “energy and boldness.” The two spots—Pick Up and Commute—were directed by F. Gary Gray, a feature film director famous for action flicks like The Italian Job. Now, he’s brought his signature mix of exuberance action and sexy style to bear for the Nissan Rogue.

Both commercials also feature the music of M.I.A., specifically the track “Y.A.L.A” from her new album Matanji. “Through using a great feature film director and a brand-new exciting track hot off M.I.A’s album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience,” said Rob Schwartz, global creative president, TBWA\Worldwide, New York. So far, that story includes a fast-paced zip around an urban area in Pick Up and a high-flying action sequence—including the sight of the Rogue leaping onto the top of a moving train—in Commute.

The implication is obvious: there’s really nothing that the 2014 Nissan Rogue is incapable of. Come in to Cronic Nissan today and experience the thrill of driving the new Rogue—a thrill captured so elegantly and excitingly in Gray’s new commercials.