January is notorious for being the slowest sales month in the automotive industry. And this year, the extreme winter weather across the country took another bite from the already slow sales. However, despite these difficulties, Nissan still posted a sales gain for the month of January.
Nissan led the industry with an 11.8 percent gain in January sales—a sales record for the month. It had a total of 81,472 deliveries. These sales numbers are all compared to January 2013.
Leading Nissan’s sales was the popular zero-emissions LEAF, which had sales nearly double for the month. Another leader was the Nissan JUKE, which sports an edgy design. It set a January sales record with an increase of 45.8 percent. The Frontier pickup also was a major player with an 87.9 percent boost.
Another January sales record was set by the Rogue, which was up by 54.5 percent. And, the Nissan Altima midsize sedan saw a boost of 4.9 percent.
Imagine how well Nissan would have done if the weather hadn’t been so bad. Hopefully, we can get past this extreme winter weather soon and enjoy a wonderful spring.