Nissan slated their taxi of the future, the NV200, as the “taxi of tomorrow;” the manufacturer plans the new vehicle to become the predominant mode of public transportation in New York City. While some red tape has held up the process of making the NV200 the “official” public transport vehicle in the Big Apple, the taxi continues to rack up rave reviews for its comfort and advanced technological features. Building on this early positive buzz, Nissan hopes to galvanize the people of NYC with their new #HailYes marketing campaign: it’s an interactive, multimedia platform campaign that hopes to galvanize customers to give the NV200 a #HailYes of support.
The campaign will include online advertising, billboards, TaxiTV—video messages played to taxi passengers—and customers can show their engagement and excitement about the NV200 by giving a #HailYes shoutout on either Facebook or Twitter. The campaign highlights the NV200’s many impressive features, such as skylights that allow awesome views of the NYC skyline, USB chargers, and increased space for both passengers and cargo.
Nissan’s Jon Brancheau, vice president of marketing in North America, expounded on the goals of the campaign. “Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Brancheau. “But the solution for an improved taxi isn’t a pipe dream, it’s already here. The Nissan NV200 taxi is the first taxi designed and built expressly for New Yorkers with more custom content for riders and drivers than ever before. We’re confident they will agree by showing their support with a #HailYes for the NV200 every time they ride in a taxi.”
Here at Cronic Nissan, we might be a long way from the Empire State, but we still want to know: Does the NV200 get your #HailYes? Drop by and let us know!