Are you ready for a shocking statistic? Cell phones are involved in 1.6 million auto crashes each year, according to the US Department of Transportation. These accidents result annually in half a million injuries and 6,000 deaths. To help reduce these troubling numbers, Nissan, NBC, and Adam Levine partnered to launch Red Thumb Day, which encouraged drivers to put red on their thumbs while driving as a reminder not to text while driving.
On the December 15th broadcast of NBC’s The Voice, Levine declared the next 24-hours to be “Red Thumb Day,” to raise awareness of the important issue. Nissan, which sponsors The Voice, joined in by promoting the hashtag #RedThumb on its social media platforms.
“Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive,” said Jeremy Tucker, vice president of marketing for Nissan North America.
Here at Cronic Nissan, we’d like to join Nissan, Adam Levine, and NBC in reminding you that when you’re driving, no text is worth the risk.